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With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating.When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance.In this value proposition, Pagely addresses two of the biggest pain points of businesses with a Word Press website (scalability and security), while also enlisting social proof to give the company credibility right off the bat.Though one of our longer value propositions, Pagely's simplicity and clarity helps prevent it from being overwhelming.As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the Hub Spot blog and a nonprofit consultant.She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.When you choose its platform over You Tube, you're making a commitment to posting something "worth watching," not just another cat video In their value proposition, Freshbooks does a great job of telling you exactly what they do and who it is for, calling out their personas directly.
In this example, the cheeky brand does an impressive job of highlighting value and benefits instead of features while also incorporating its biggest selling point -- price.In this witty example, Apple emphasizes how lightweight its product is (its biggest differentiator), while also speaking to how advanced its technology is.That Apple...always "light years ahead" If you're familiar with it, you know Vimeo positions itself as a higher-quality, more sophisticated You Tube, and their value proposition makes this very clear.Though a bit hidden, Duck Duck Go has one of the most effective value propositions on our list because it actually tells you what it -- it doesn't track or share your personal information.Unlike bigger search engines, Duck Duck Go makes privacy a top priority and as its key differentiator, it wants you to know that as soon as you arrive on their site.